A Critical Study On Marketing Planning - 4038 Words

Title: A Critical study on Marketing Planning Module Name: Marketing Planning Student Name: Sad Uddin Student ID: Lcc20135522 Date of Submission: 07/07/2014 Executive Summary: Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and so on. Company’s main focus is to fulfill customer needs and retain profitable customer by increasing life time value of the customer. And for all doing Tasks Company develop a suitable marketing plan to gain the objective in an ethical way. All†¦show more content†¦2012 Olympic D1 Critical reflection to justify for distribution policy. 3.5 Timing, design and financial aspects affecting the plan. 09-13 04. Ethics in Marketing and associating ethics in organization. 4.1 Ethical issues influencing marketing planning 4.2 Adidas respond to ethical issues (child labour) 4.3 Consumer ethics for Adidas and its effect on marketing 13-14 Introduction: Uncertainty exists in each and every step of business and business process. If there is high risk, there is a chance of high profit in return .And the fact depends on perfect operational excellence. SWOT, PESTAL, FIVE FORCES analysis and STP approach help business to find out micro and macro factors that influence business operation. Company can understand about the environment and its customer. Thus it may create high competition among the business world. 01. Changing perspectives of Marketing Sportswear 1.1 Changing perspectives in marketing planning: At present, Sports merchandising is becoming most profitable business. It has huge potentiality. Some famous companies like Nike, Puma, Adidas, and Bata are leading the sports market nationally internationally. The pattern of sports business takes a new strategic business perspective for the changing of sportsShow MoreRelatedSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 Pages The SWOT Analysis and its Importance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. According to the business dictionary market planning is the procedure of examining one or more of prospective marketplacesRead MorePursuing A Career As A Financial Planner Essay1652 Words   |  7 Pagescommercial banking. The size of the firm won’t matter to me, but the culture and structure of the firm will. 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Student’s Signatureï ¼Å¡ (In Pinyin) Read MoreMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreDeveloping A New Product Development1526 Words   |  7 Pagespaper takes the form of four parts, including this introductory section. The second part begins by presenting the causes why many new products fail, focusing on the three key themes as follows: market orientation, planning and timing. Subsequently, it proposes the methods and critical factors to pursue the goal of winning in new product development. The paper ends with a conclusion in the last section. â€Æ' Common Reasons for New Product Failure To begin with, there are some of the mistakes leadingRead MoreMarketing Information System1318 Words   |  6 PagesWhat is a marketing information system (MIS)? †¢ Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ †¢ Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. †¢ Function: Assess, Develop and Distribute Information. Marketing Information System

Short Story V - 2318 Words

~Emma s P.O.V~ As he came up behind me I felt a warm sensation on my neck, only to realize it was my dad looking over my shoulder while reading my text messages. If he only knew the truth about us. How much would change? Would he still see me the same? After being deployed for several years in Iraq he is finally home. Now everything is going to be different, even mom doesn t know and quite frankly I don t want either of them to find out. I can already imagine their expressions right now, Mom would look at me like a kicked puppy while Dad would drive off and handle things is way, the military way. I already know that if I even implied the truth about us Mom and Dad would argue all night long. I thought I told you to get off that thing about an hour ago!, Dad said as he was trying to prove a point. He snatched it out of my hand and started scrolling down my contacts. They were all mainly my close girlfriends, well all except for one. The last boy on the planet my parents would ever want me to date, Liam Daniel Sanchez. With those dreamy hazel eyes, gorgeous light brown hair, and under his shirt is countless hours of swim practice. Thank goodness I deleted any visible contact between Liam and I. Emma, darling its time for you to get to bed you have school in the morning and its almost 11pm. Okay mom, I ll be down in ten minutes to say goodnight. My mom knows its always a constant battle for me to fall asleep, therefore the process takes roughly and hour and aShow MoreRelatedThe Zodiac Killer And The Misfit1358 Words   |  6 PagesMyranda Elkin Dr. V. Hunt ENC1102 13 November 2016 Righteous Degenerate What do Adolf Hitler, The Zodiac Killer and, The Misfit all have in common? They are psychopathic murderers. Psychopaths do not feel therefore they cannot have morals in the same way normal people do. In â€Å"A Good Man is Hard to Find† by Flannery O’Connor the character known as the Misfit loses the battle with his conscience and is proven to be immoral. According to the Oxford Dictionary, morality is, â€Å"a particular systemRead MoreSimilarities Between Love And Trance1219 Words   |  5 Pagescarefully as Simon tries to remember where he put the painitng. The short story Two Kinds written by Amy Tan has similar themes to the movie trance, which is a about June and her mother Suyuan come into conflict when Suyuan becomes determined to make June into a child prodigy. Suyuan forces June to take piano lessons, but when it comes time for June to perform in a recital, she fails miserably. We also see similar themes being played out in V for Vendetta, which is a great movie about the aftermath of aRead MoreSocial Issues And Equality : Elizabeth Gaskell Essay939 Words   |  4 PagesSocial Issues and Equality Women have made a lot of progress since the 1800s, and are still working hard towards equality today. Elizabeth Gaskell was an English novelist and short story writer from the 1800s. Gaskell became depressed when her only son, William, died at the age of one. Her husband told her to write as a way to relieve her grief. As a result of this, the novel â€Å"Mary Barton† was produced. Through her writing, Elizabeth Gaskell gave the women of that time period a voice. Gaskell usesRead MoreEssay on Life of Eudora Welty1060 Words   |  5 Pageswas somehow influenced by black and Southern culture as seen in her novel or short story called â€Å"Some Notes on River Country† or â€Å"A Worn Path†. Eudora Welty’s writing process began as she started using experience from her job as material for short stories. Welty knew that she was starting something new and she nbsp;nbsp;nbsp;nbsp;nbsp;Salahuddin 2 did not expect success to come without a struggle. In June 1936 her story â€Å"Death of a Traveling Salesman† was published in the Journal Manuscript. WithinRead MorePopular Mechanics By Raymond Carver : Lesson Plan Of Questioning1628 Words   |  7 Pagesquestioning Anticipatory Set (7.00 minutes) Show an example of asking and answering questions video to hook the student’s attention to put her into a receptive frame of mind. https://www.youtube.com/watch?v=C2fWZHaNugc Input- Teacher Directed Lesson (12.00 minutes) The teacher (Aide) will read a short story to explicitly communicate to the student the concept of questioning while reading Popular Mechanics by Raymond Carver ________________________________________ Early that day the weather turned and theRead MoreWilliam Faulkner s A Rose For Emily1181 Words   |  5 PagesFaulkner saw the Forum magazine with his short story he wrote, â€Å"A Rose for Emily† and found out that was his first national publication. The Mississippi Writers Page says, â€Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giant† (MWP). In â€Å"A Rose for Emily† the setting gives readers value and beliefs to help the audience understand the short story. The setting of the short story is post- civil war, in a small town inRead More`` Hills Like White Elephants `` By Ernest Hemingway1750 Words   |  7 PagesErnest Hemingway’s stories are known for their ever interpreting meanings behind them, and â€Å"Hills Like White Elephants† does not trail from the rest due to the never mentioned word ‘abortion’. â€Å"Hills Like White Elephants,† written by Ernest Hemingway, takes place around World War 1 in Spain, at a train station (Hills Like White Elephants. 4). An American man and a girl have been discussing the girl’s unspecific operation. It is apparent that the girl is perturbed about this operation, while theRead MoreEssay about Rationalism of Failure678 Words   |  3 PagesRationalization of Failure Aesops short story The Fox and the Grapes tells of a fox failing to find a way to reach some grapes hanging high up on a vine. The story deals with the rationalization of the failure to attain a desired end. Rather than accept a personal failure by acknowledging our shortcomings or by unemotionally evaluating the circumstances that surrounded the failure, we rationalize and come up with an immediate excuse. We need to convince ourselves and everybody else who witnessedRead MoreCan Love Conquer All? A Worn Path by Eudora Welty Essay914 Words   |  4 Pageswriting. Eudora Welty is the author of â€Å"A Worn Path.† She has written many short stories and novels. She was born April 13, 1909 and died July 23, 2001. Eudora Welty wrote â€Å"A Worn Path† in 1941.Eudora Welty passed away, but left us with some of the most admired pieces of writing. One of the most popular short stories was â€Å"A Worn Path.† â€Å"A Worn Path† is a short story about strength, goals and love. â€Å"A Worn Path† is a short story about strength. Welty used Phoenix Jackson as the main character in A WornRead MoreThe Contrast of Two Great Short Stories: The Rocking Horse Winner and The Lottery890 Words   |  4 PagesI. Introduction The setting in the stories The Lottery and The Rocking-Horse Winner create an atmosphere where the readers can be easily drawn in by the contrasting features of each short story. This short essay will tell of very important contrasting aspects of settings in that while both stories are different, both hold the same aspects. a. â€Å"The Lottery† is a short story about an event that takes place every year in a small village of New England. When the author speaks of â€Å"the lottery† he

History of Duboise Essay Example For Students

History of Duboise Essay IntroductionWilliam Edward Burghardt DuBois, to his admirers, was by spirited devotion and scholarly dedication, an attacker of injustice and a defender of freedom. A harbinger of Black nationalism and Pan-Africanism, he died in self-imposed exile in his home away from home with his ancestors of a glorious pastAfrica. Labeled as a radical, he was ignored by those who hoped that his massive contributions would be buried along side of him. But, as Dr. Martin Luther King, Jr. wrote, history cannot ignore W.E.B. DuBois because history has to reflect truth and Dr. DuBois was a tireless explorer and a gifted discoverer of social truths. His singular greatness lay in his quest for truth about his own people. There were very few scholars who concerned themselves with honest study of the black man and he sought to fill this immense void. The degree to which he succeeded disclosed the great dimensions of the man. His Formative YearsW.E.B. DuBois was born on February 23, 1868 in Great Barrington, Massachusetts. At that time Great Barrington had perhaps 25, but not more than 50, Black people out of a population of about 5,000. Consequently, there were little signs of overt racism there. Nevertheless, its venom was distributed through a constant barrage of suggestive innuendoes and vindictive attitudes of its residents. This mutated the personality of young William from good natured and outgoing to sullen and withdrawn. This was later reinforced and strengthened by inner withdrawals in the face of real discriminations. His demeanor of introspection haunted him throughout his life. While in high school DuBois showed a keen concern for the development of his race. At age fifteen he became the local correspondent for the New York Globe. And in this position he conceived it his duty to push his race forward by lectures and editorials reflecting upon the need of Black people to politicized themselves. DuBois was naturally gifted intellectually and took pleasurable pride in surpassing his fellow students in academic and other pursuits. Upon graduation from high school, he, like many other New England students of his caliber, desired to attend Harvard. However, he lacked the financial resources to go to that institution. But with the aid of friends and family, and a scholarship he received to Fisk College (now University), he eagerly headed to Nashville, Tennessee to further his education. This was DuBois first trip south. And in those three years at Fisk (18851888) his knowledge of the race problem became more definite. He saw discrimination in ways he never dreamed of, and developed a determination to expedite the emancipation of his people. Consequently, he became a writer, editor, and an impassioned orator. And in the process acquired a belligerent attitude toward the color bar. Also, while at Fisk, DuBois spent two summers teaching at a county school in order to learn more about the South and his people. There he learned first hand of poverty, poor land, ignorance, and prejudice. But most importantly, he learned that his people had a deep desire for knowledge. After graduation from Fisk, DuBois entered Harvard (via scholarships) classified as a junior. As a student his education focused on philosophy, centered in history. It then gradually began to turn toward economics and social problems. As determined as he was to attend and graduate from Harvard, he never felt himself a part of it. Later in life he remarked I was in Harvard but not of it. He received his bachelors degree in 1890 and immediately began working toward his masters and doctors degree. DuBois completed his masters degree in the spring of 1891. However, shortly before that, ex-president Rutherford B. Hayes, the current head of a fund to educate Negroes, was quoted in the Boston Herald as claiming that they could not find one worthy to enough for advanced study abroad. DuBois anger inspired him to apply directly to Hayes. His credentials and references were impeccable. He not only received a grant, but a letter from Hayes saying that he was misquoted. DuBois chose to study at the University of Berlin in Germany. It was considered to be one of the worlds finest institutions of higher learning. And DuBois felt that a doctors degree from there would infer unquestionable preparation

Ufos Essays (1530 words) - Unidentified Flying Objects,

Ufo's We once believed that Earth is the only planet in the Universe that supports life. Today there is overwhelming evidence that not only suggests, but supports the very real possibility that we may share the Universe with other intelligent beings. I. Things in the Sky A. The First Documented Sighting B. The Fever Spreads 1. Pilot Encounters 2. The Lights in the Sky II. Dents in the Earth III. Unexplained Phenomenon A. The Writing on the Wall B. Geodes IV. What About Religion? A. The Christian Bible B. The Ancient Greeks C. The American Indian V. Conclusion We are not Alone. On June 24th, 1947 while searching for the remains of a downed Marine C-46 transport, lost somewhere in the Mount Ranier area, a young Idahoan businessman named Kenneth Arnold spotted something that would change his life forever. Just north of his position flying at an altitude of 9,500 feet and an unprecedented airspeed of 1,700 mph he spotted nine circular aircraft flying in formation. According to his estimate the aircraft were approximately the size of a DC-4 airliner ( Jackson 4). This account was the first sighting to ever receive a great deal of media attention. This sighting gave birth to the phrase flying Saucer coined by a reporter named Bill Begrette. Although not the first UFO sighting in history, Kenneth Arnolds account is considered to be the first documented UFO sighting. The following day Mr. Arnold discovered that in addition to his sighting there were several others in the Mount Ranier area that same day (Jackson 6). When most of think of UFO sightings we picture an unemployed, half- crazed, alcoholic hick living in a trailer park in the middle small town USA. Often times this description, although a little exaggerated, seems to fit fairly well. In the past when the average person spotted a UFO they were quickly discounted as a kook or con-artist in search of either attention or monetary reward. It wasn't until more reputable figures in our society began to come forward that w e that we started looking at this issue a little more seriously. An article written 1957, entitled Strange lights over Grenada written by Aime' Michel describes just such an account: At 10:35 p.m. on September the 4th, 1957 Cpt Ferreira ordered his wing to abandon a planned exercise and execute a 50 degree turn to port. Ferreira was attempting to get a closer look at what he described as brilliant, pulsating light hanging low over the horizon. When the turn was completed he noticed that the object had turned too. It was still directly over his left. There was absolutely no doubt that the orange light was shadowing the F-84s. For another 10 minutes, it followed the jets without changing direction or appearance. The pilots watched as four small yellow discs broke away from the large red object and took up a formation on either side of it. All at once the large luminous disc shot vertically upward while the smaller discs shot straight towards the F-84s. In an instant the flat disc sped overhead in a hazy blur and vanished. When Cpt Ferriera was questioned by Portuguese Air Force Investigators he was quoted as sayingPlease don't come out with the old explanation that we were being chased by the planet Venus, weather balloons, or freak atmospheric conditions. What we saw up there was real and intelligently controlled. And it scared the hell out of us. (32) This is only one of literally hundreds of pilot accounts that have been documented and cross verified by other sources. To date the Portuguese Government has taken no official position as to what the luminous discs were. The United States has had more than it's fair share of unexplained aerial objects. In February of 1960 the N.A.A.D.S. (North American Air Defense System) spotted a satellite of unknown origin orbiting the Earth. They knew that it sn't a Soviet satellite because it was orbiting perpendicular to trajectory produced by a Soviet launch. It also had a mass estimated at 15 metric tons, no evidence of b ooster rockets and traveled at speed three times faster than any known satellite. The satellite orbited for two weeks and disappeared

Santa Ana Winds Ap Lang Essays

Santa Ana Winds Ap Lang Essays Santa Ana Winds Ap Lang Essay Santa Ana Winds Ap Lang Essay Santa Ana Winds Passage Ap Lang In the piece, Joan Didion describes the Santa Ana Winds which hit Los Angeles every so often. The winds are seen as a threatening issue, as Didion describes them as dangerous and unwanted. The passage portrays her view on the Santa Ana winds as something horrendous that makes a dramatic effect on the inhabitants of Los Angeles. In the first paragraph Didion begins by describing the eerie feeling in the air with words that connote an anxious tone, such as uneasy, unnatural, and tension. She does not mention what she is describing in her piece until the next aragraph, which creates suspense and gives the reader the impression that the subject she speaks of is a terrible thing. Once she reveals the subject, the Santa Ana Winds, the piece gains a certain emphasis and the reader instantly connects it with being malevolent. Didion also depicts the scene which many denizens of the Los Angeles area will encounter during the Santa Ana period: For a few days now we will see smoke back in the canyons, and hear sirens in the night (239). In this excerpt she describes how the wind will cause many fires and maybe even deaths, which give the impression that the winds are very dangerous. The author remember how due to the wind [She] rekindle[d] a waning argument with the telephone company (239). The argument had weakened but the winds evoked a rage inside her that burst into uncontrollable actions, revealing how the wind negatively altered her emotions and actions. In the second paragraph of the passage Didion describes the Los Angeles area during the Santa Ana period. The author recalls being told that the Indians would throw themselves into the sea when the bad wind blew (239). This creates an image of the wind being a feared force, which was horrible enough to make native-Americans run and hide. She also depicts the yellow glow in the sky which is sometimes called earthquake weather. Earthquakes are destructive and significantly alter human behavior as they create disparity in the habitant. This clearly reveals that Didion believes that winds are Just as destructive as an Earthquake except the winds do their deeds by activating mechanistic behaviors. Her neighbor, during the Santa Ana period, would tell [her] that he had heard a trespasser, [and] next a rattlesnake (239). This image reveals the winds negatively altering her neighbors emotions and mental state. He becomes increasingly paranoid, defensive, and violent. In the first half of the third paragraph Didion starts off with a quote, every booze party ends in a fght. Meek little wives feel the edge of the carving knife and study their husbands necks. Anything can happen (239). By using a second view of the winds, she grabs the readers attention and also adds to the credibility of her opinion. The quote also emphasized the fluctuation of human actions due to the Santa Ana wind. The author adds that the basis for the effect is also backed by science and further personifies the wind by describing it as malevolent. Although she contradicts herself, she still gets her point across fairly well. She also adds how the doctors hear about headaches and nausea and allergies, about nervousness, about depression (239). In this sentence fragment Didion uses parallelism in order to show a connection between the symptoms which are all caused by the same Santa Ana wind, making them seem more malignant then they really are. In the second half of the final paragraph Didion begins using facts, saying that the children become unmanageable the suicide rate goes up[. ] and in the courts of some Swiss cantons the wind is considered a mitigating circumstance for crime (239). The author uses pathos to get the reader to see how the winds ause people to go wild. Their brains are negatively impacted by the wind. Near the end of the passage the author uses a periodic sentence: In any case that positive ions are there, and what an excess of positive ions does,9in the simplest terms, is make people unhappy (239). Didion uses a periodic sentence to emphasize that ultimately the winds cause unhappiness and despair in the people of Los Angeles. This sums up her opinion throughout the entire piece. Overall, Didion views the Santa Ana winds as pernicious to humans. She uses syntax, imagery, and diction to unveil and reveal her opinion to the reader.

Essay on ways of seeing

Essay on ways of seeing Essay on ways of seeing â€Å"When in love, the sight of the beloved has a completeness which no words and no embrace can match: a completeness which only the act of making love can temporarily accommodate† (Berger 141). The essay Ways of Seeing portrays the idea that every person views the world differently with different ideas about what they see. A major thing that every person views differently is what, how, and who they fall in love with. The events in everyone's life effects the lens life is viewed through. This lens chooses the people everyone is attracted too, and chooses who every person loves. If everyone viewed the world the same exact way wouldn't everyone love the same people? And wouldn't that leave some people without love? If seeing comes before words, then does that mean that love at first sight is real? Berger used major themes in Ways of Seeing, one including the idea that everyone sees love differently. â€Å"To look is an act of choice† (Berger 141). This quote's significa nce to this theme is when a person is attracted to another, it is obvious that no is perfect. The idea is that people have the choice of look into every small flaw of another, or there is the choice to love even the flaws. Seeing does not always have to be done through the eyes. When it comes to loving â€Å"seeing† is a term that is used in multiple ways. â€Å"Seeing† when it comes to love means much more that seeing what is on the outside of a person, it comes to seeing the inside of the person also. Seeing is a loose term that describes the way you view someone as a whole, and seeing both the good and bad and still loving a person, is a choice. People see through their eyes to find beauty, and people see through their hearts to find what love is to them. When every person is born they have a certain accuracy of vision. Some people have impaired vision and require glasses, while others are born with a perfect 20/20. Although some are born with accurate vision and ot hers not so much, vision is something that as the years go on and as every person ages it can change. This idea of changing vision is a parallel idea with the idea that the way you love someone is constantly changing. When love first occurs it is normally very happy, but as time goes on you begin to understand the type of person the one you love is. The way your vision changes is the way your love can change. Maybe that is way divorce has become very common in modern days. Although at once you had 20/20 vision of a person and would never think the love could fade, maybe your vision becomes blurred over the years until you cannot see the way you used too. Cannot see through the lens you used to fall in love with. Other times even after the years go on and the vision you have of a person begins to blur, the choice of remember what you once saw is what keeps the love strong. It really just depends on the two people who's visions is going through the changes. â€Å"Our perception or ap preciation of an image depends also upon our own way of seeing† (Berger 142). When it comes to love everyone loves different people, because every person appreciates and views other people differently. Sometimes appreciating what a person would do for you due to the fact that they care about you so much is what causes you to view that person with difference. This difference meaning you view them by a different perspective. A perspective that could make you love this person. Most of the time the way love occurs is when you can see in a person what the rest of the world cannot see, and understand it. And even if you do not fully understand what you are seeing in the person, you still give them perspective because you care about them so much. Since everyone views the world differently, what exactly is perspective? That

Role as a Mentor Essay Example | Topics and Well Written Essays - 1000 words

Role as a Mentor - Essay Example Mentoring is a concept and practice that is associated with providing professional learning in health care. This practice has changed since 1970 significantly and was officially implemented in nursing in 1980. There are different tittles that are used in connection with the role of mentoring. Role of Mentors Mentoring activities are aimed at providing safe and effective skills for students in health care practice. It helps professionals provide informed guidance to students while they are in a practical situation (Martin and Mackinnon, 2007, 41). Mentors should have the knowledge and skills to hold up learners and offer secure surroundings for learning. There are roles within mentorship that overlap, even though there are distinctions between these roles. When these roles change, a clear distinction between mentoring and coaching is established. The term ‘mentor’ has changed to signify a person who guides individuals during their developmental years to progress and achieve their identity (Martin and Mackinnon, 2007, 41). The term is implemented in nursing education for students to achieve safe and effective clinical skills during their practice. The role of a mentor is to support learning in the practice situation. There are overlapping roles of a mentor; thus, he is expected to show certain characteristics during a practical situation. There are different roles of a mentor and a lecturer in that a mentor focuses on individual students in practice while a lecturer focuses on learning environment. In nursing practice, the word ‘mentor’ is defined as a midwifery or health visitor who supervises students in clinic situations. Mentors also help in facilitating learning in clinical settings. Mentors have different roles that include nurturing, role modeling, functioning, and sustaining a caring relations hip over time. Mentors should have good communication skills for them to understand the principles of adult education. The role of mentors is widely utilized, and it may appear as an obvious aspect offered to learners. Students need mentors to ensure they have safe practices. Mentors also ensure that students acquire competence in their fields of learning. In nursing and health profession mentors guide, support and act as role models to their students. It is the responsibility of a mentor to structure a working environment for learning, hence facilitating constructive and honest feedback. A mentor ought to be friendly and encourage the students while they are in a learning situation. Students who have been on placement can take advantage of mentoring by applying for that post after qualification. Mentorship enables students to attain competent practice as long as it is established on a supportive basis. It is suggested that people might benefit from having a mentor in their lives. B oth parties select this role, and the mentor can be a parent, friend, or a senior peer. Students select mentors for guidance and counseling. However, mentors identify different reasons for mentoring roles. Research has identified different roles for mentors such as guidance and counseling. Aspects for Change The mentoring process combines various factors that are effective and essential for learning. Mentors need to create an environment for learning and display leadership skills for students to emulate. The mentoring process should emphasize assessment and accountability. Establishing an effective learning environment is significant because it contributes to sufficient clinical experience. This relationship assists the mentor and students in