A Critical Study On Marketing Planning - 4038 Words

Title: A Critical study on Marketing Planning Module Name: Marketing Planning Student Name: Sad Uddin Student ID: Lcc20135522 Date of Submission: 07/07/2014 Executive Summary: Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and so on. Company’s main focus is to fulfill customer needs and retain profitable customer by increasing life time value of the customer. And for all doing Tasks Company develop a suitable marketing plan to gain the objective in an ethical way. All†¦show more content†¦2012 Olympic D1 Critical reflection to justify for distribution policy. 3.5 Timing, design and financial aspects affecting the plan. 09-13 04. Ethics in Marketing and associating ethics in organization. 4.1 Ethical issues influencing marketing planning 4.2 Adidas respond to ethical issues (child labour) 4.3 Consumer ethics for Adidas and its effect on marketing 13-14 Introduction: Uncertainty exists in each and every step of business and business process. If there is high risk, there is a chance of high profit in return .And the fact depends on perfect operational excellence. SWOT, PESTAL, FIVE FORCES analysis and STP approach help business to find out micro and macro factors that influence business operation. Company can understand about the environment and its customer. Thus it may create high competition among the business world. 01. Changing perspectives of Marketing Sportswear 1.1 Changing perspectives in marketing planning: At present, Sports merchandising is becoming most profitable business. It has huge potentiality. Some famous companies like Nike, Puma, Adidas, and Bata are leading the sports market nationally internationally. The pattern of sports business takes a new strategic business perspective for the changing of sportsShow MoreRelatedSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 Pages The SWOT Analysis and its Importance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. According to the business dictionary market planning is the procedure of examining one or more of prospective marketplacesRead MorePursuing A Career As A Financial Planner Essay1652 Words   |  7 Pagescommercial banking. The size of the firm won’t matter to me, but the culture and structure of the firm will. 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Student’s Signatureï ¼Å¡ (In Pinyin) Read MoreMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreDeveloping A New Product Development1526 Words   |  7 Pagespaper takes the form of four parts, including this introductory section. The second part begins by presenting the causes why many new products fail, focusing on the three key themes as follows: market orientation, planning and timing. Subsequently, it proposes the methods and critical factors to pursue the goal of winning in new product development. The paper ends with a conclusion in the last section. â€Æ' Common Reasons for New Product Failure To begin with, there are some of the mistakes leadingRead MoreMarketing Information System1318 Words   |  6 PagesWhat is a marketing information system (MIS)? †¢ Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ †¢ Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. †¢ Function: Assess, Develop and Distribute Information. Marketing Information System

Short Story V - 2318 Words

~Emma s P.O.V~ As he came up behind me I felt a warm sensation on my neck, only to realize it was my dad looking over my shoulder while reading my text messages. If he only knew the truth about us. How much would change? Would he still see me the same? After being deployed for several years in Iraq he is finally home. Now everything is going to be different, even mom doesn t know and quite frankly I don t want either of them to find out. I can already imagine their expressions right now, Mom would look at me like a kicked puppy while Dad would drive off and handle things is way, the military way. I already know that if I even implied the truth about us Mom and Dad would argue all night long. I thought I told you to get off that thing about an hour ago!, Dad said as he was trying to prove a point. He snatched it out of my hand and started scrolling down my contacts. They were all mainly my close girlfriends, well all except for one. The last boy on the planet my parents would ever want me to date, Liam Daniel Sanchez. With those dreamy hazel eyes, gorgeous light brown hair, and under his shirt is countless hours of swim practice. Thank goodness I deleted any visible contact between Liam and I. Emma, darling its time for you to get to bed you have school in the morning and its almost 11pm. Okay mom, I ll be down in ten minutes to say goodnight. My mom knows its always a constant battle for me to fall asleep, therefore the process takes roughly and hour and aShow MoreRelatedThe Zodiac Killer And The Misfit1358 Words   |  6 PagesMyranda Elkin Dr. V. Hunt ENC1102 13 November 2016 Righteous Degenerate What do Adolf Hitler, The Zodiac Killer and, The Misfit all have in common? They are psychopathic murderers. Psychopaths do not feel therefore they cannot have morals in the same way normal people do. In â€Å"A Good Man is Hard to Find† by Flannery O’Connor the character known as the Misfit loses the battle with his conscience and is proven to be immoral. According to the Oxford Dictionary, morality is, â€Å"a particular systemRead MoreSimilarities Between Love And Trance1219 Words   |  5 Pagescarefully as Simon tries to remember where he put the painitng. The short story Two Kinds written by Amy Tan has similar themes to the movie trance, which is a about June and her mother Suyuan come into conflict when Suyuan becomes determined to make June into a child prodigy. Suyuan forces June to take piano lessons, but when it comes time for June to perform in a recital, she fails miserably. We also see similar themes being played out in V for Vendetta, which is a great movie about the aftermath of aRead MoreSocial Issues And Equality : Elizabeth Gaskell Essay939 Words   |  4 PagesSocial Issues and Equality Women have made a lot of progress since the 1800s, and are still working hard towards equality today. Elizabeth Gaskell was an English novelist and short story writer from the 1800s. Gaskell became depressed when her only son, William, died at the age of one. Her husband told her to write as a way to relieve her grief. As a result of this, the novel â€Å"Mary Barton† was produced. Through her writing, Elizabeth Gaskell gave the women of that time period a voice. Gaskell usesRead MoreEssay on Life of Eudora Welty1060 Words   |  5 Pageswas somehow influenced by black and Southern culture as seen in her novel or short story called â€Å"Some Notes on River Country† or â€Å"A Worn Path†. Eudora Welty’s writing process began as she started using experience from her job as material for short stories. Welty knew that she was starting something new and she nbsp;nbsp;nbsp;nbsp;nbsp;Salahuddin 2 did not expect success to come without a struggle. In June 1936 her story â€Å"Death of a Traveling Salesman† was published in the Journal Manuscript. WithinRead MorePopular Mechanics By Raymond Carver : Lesson Plan Of Questioning1628 Words   |  7 Pagesquestioning Anticipatory Set (7.00 minutes) Show an example of asking and answering questions video to hook the student’s attention to put her into a receptive frame of mind. https://www.youtube.com/watch?v=C2fWZHaNugc Input- Teacher Directed Lesson (12.00 minutes) The teacher (Aide) will read a short story to explicitly communicate to the student the concept of questioning while reading Popular Mechanics by Raymond Carver ________________________________________ Early that day the weather turned and theRead MoreWilliam Faulkner s A Rose For Emily1181 Words   |  5 PagesFaulkner saw the Forum magazine with his short story he wrote, â€Å"A Rose for Emily† and found out that was his first national publication. The Mississippi Writers Page says, â€Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giant† (MWP). In â€Å"A Rose for Emily† the setting gives readers value and beliefs to help the audience understand the short story. The setting of the short story is post- civil war, in a small town inRead More`` Hills Like White Elephants `` By Ernest Hemingway1750 Words   |  7 PagesErnest Hemingway’s stories are known for their ever interpreting meanings behind them, and â€Å"Hills Like White Elephants† does not trail from the rest due to the never mentioned word ‘abortion’. â€Å"Hills Like White Elephants,† written by Ernest Hemingway, takes place around World War 1 in Spain, at a train station (Hills Like White Elephants. 4). An American man and a girl have been discussing the girl’s unspecific operation. It is apparent that the girl is perturbed about this operation, while theRead MoreEssay about Rationalism of Failure678 Words   |  3 PagesRationalization of Failure Aesops short story The Fox and the Grapes tells of a fox failing to find a way to reach some grapes hanging high up on a vine. The story deals with the rationalization of the failure to attain a desired end. Rather than accept a personal failure by acknowledging our shortcomings or by unemotionally evaluating the circumstances that surrounded the failure, we rationalize and come up with an immediate excuse. We need to convince ourselves and everybody else who witnessedRead MoreCan Love Conquer All? A Worn Path by Eudora Welty Essay914 Words   |  4 Pageswriting. Eudora Welty is the author of â€Å"A Worn Path.† She has written many short stories and novels. She was born April 13, 1909 and died July 23, 2001. Eudora Welty wrote â€Å"A Worn Path† in 1941.Eudora Welty passed away, but left us with some of the most admired pieces of writing. One of the most popular short stories was â€Å"A Worn Path.† â€Å"A Worn Path† is a short story about strength, goals and love. â€Å"A Worn Path† is a short story about strength. Welty used Phoenix Jackson as the main character in A WornRead MoreThe Contrast of Two Great Short Stories: The Rocking Horse Winner and The Lottery890 Words   |  4 PagesI. Introduction The setting in the stories The Lottery and The Rocking-Horse Winner create an atmosphere where the readers can be easily drawn in by the contrasting features of each short story. This short essay will tell of very important contrasting aspects of settings in that while both stories are different, both hold the same aspects. a. â€Å"The Lottery† is a short story about an event that takes place every year in a small village of New England. When the author speaks of â€Å"the lottery† he

History of Duboise Essay Example For Students

History of Duboise Essay IntroductionWilliam Edward Burghardt DuBois, to his admirers, was by spirited devotion and scholarly dedication, an attacker of injustice and a defender of freedom. A harbinger of Black nationalism and Pan-Africanism, he died in self-imposed exile in his home away from home with his ancestors of a glorious pastAfrica. Labeled as a radical, he was ignored by those who hoped that his massive contributions would be buried along side of him. But, as Dr. Martin Luther King, Jr. wrote, history cannot ignore W.E.B. DuBois because history has to reflect truth and Dr. DuBois was a tireless explorer and a gifted discoverer of social truths. His singular greatness lay in his quest for truth about his own people. There were very few scholars who concerned themselves with honest study of the black man and he sought to fill this immense void. The degree to which he succeeded disclosed the great dimensions of the man. His Formative YearsW.E.B. DuBois was born on February 23, 1868 in Great Barrington, Massachusetts. At that time Great Barrington had perhaps 25, but not more than 50, Black people out of a population of about 5,000. Consequently, there were little signs of overt racism there. Nevertheless, its venom was distributed through a constant barrage of suggestive innuendoes and vindictive attitudes of its residents. This mutated the personality of young William from good natured and outgoing to sullen and withdrawn. This was later reinforced and strengthened by inner withdrawals in the face of real discriminations. His demeanor of introspection haunted him throughout his life. While in high school DuBois showed a keen concern for the development of his race. At age fifteen he became the local correspondent for the New York Globe. And in this position he conceived it his duty to push his race forward by lectures and editorials reflecting upon the need of Black people to politicized themselves. DuBois was naturally gifted intellectually and took pleasurable pride in surpassing his fellow students in academic and other pursuits. Upon graduation from high school, he, like many other New England students of his caliber, desired to attend Harvard. However, he lacked the financial resources to go to that institution. But with the aid of friends and family, and a scholarship he received to Fisk College (now University), he eagerly headed to Nashville, Tennessee to further his education. This was DuBois first trip south. And in those three years at Fisk (18851888) his knowledge of the race problem became more definite. He saw discrimination in ways he never dreamed of, and developed a determination to expedite the emancipation of his people. Consequently, he became a writer, editor, and an impassioned orator. And in the process acquired a belligerent attitude toward the color bar. Also, while at Fisk, DuBois spent two summers teaching at a county school in order to learn more about the South and his people. There he learned first hand of poverty, poor land, ignorance, and prejudice. But most importantly, he learned that his people had a deep desire for knowledge. After graduation from Fisk, DuBois entered Harvard (via scholarships) classified as a junior. As a student his education focused on philosophy, centered in history. It then gradually began to turn toward economics and social problems. As determined as he was to attend and graduate from Harvard, he never felt himself a part of it. Later in life he remarked I was in Harvard but not of it. He received his bachelors degree in 1890 and immediately began working toward his masters and doctors degree. DuBois completed his masters degree in the spring of 1891. However, shortly before that, ex-president Rutherford B. Hayes, the current head of a fund to educate Negroes, was quoted in the Boston Herald as claiming that they could not find one worthy to enough for advanced study abroad. DuBois anger inspired him to apply directly to Hayes. His credentials and references were impeccable. He not only received a grant, but a letter from Hayes saying that he was misquoted. DuBois chose to study at the University of Berlin in Germany. It was considered to be one of the worlds finest institutions of higher learning. And DuBois felt that a doctors degree from there would infer unquestionable preparation

Ufos Essays (1530 words) - Unidentified Flying Objects,

Ufo's We once believed that Earth is the only planet in the Universe that supports life. Today there is overwhelming evidence that not only suggests, but supports the very real possibility that we may share the Universe with other intelligent beings. I. Things in the Sky A. The First Documented Sighting B. The Fever Spreads 1. Pilot Encounters 2. The Lights in the Sky II. Dents in the Earth III. Unexplained Phenomenon A. The Writing on the Wall B. Geodes IV. What About Religion? A. The Christian Bible B. The Ancient Greeks C. The American Indian V. Conclusion We are not Alone. On June 24th, 1947 while searching for the remains of a downed Marine C-46 transport, lost somewhere in the Mount Ranier area, a young Idahoan businessman named Kenneth Arnold spotted something that would change his life forever. Just north of his position flying at an altitude of 9,500 feet and an unprecedented airspeed of 1,700 mph he spotted nine circular aircraft flying in formation. According to his estimate the aircraft were approximately the size of a DC-4 airliner ( Jackson 4). This account was the first sighting to ever receive a great deal of media attention. This sighting gave birth to the phrase flying Saucer coined by a reporter named Bill Begrette. Although not the first UFO sighting in history, Kenneth Arnolds account is considered to be the first documented UFO sighting. The following day Mr. Arnold discovered that in addition to his sighting there were several others in the Mount Ranier area that same day (Jackson 6). When most of think of UFO sightings we picture an unemployed, half- crazed, alcoholic hick living in a trailer park in the middle small town USA. Often times this description, although a little exaggerated, seems to fit fairly well. In the past when the average person spotted a UFO they were quickly discounted as a kook or con-artist in search of either attention or monetary reward. It wasn't until more reputable figures in our society began to come forward that w e that we started looking at this issue a little more seriously. An article written 1957, entitled Strange lights over Grenada written by Aime' Michel describes just such an account: At 10:35 p.m. on September the 4th, 1957 Cpt Ferreira ordered his wing to abandon a planned exercise and execute a 50 degree turn to port. Ferreira was attempting to get a closer look at what he described as brilliant, pulsating light hanging low over the horizon. When the turn was completed he noticed that the object had turned too. It was still directly over his left. There was absolutely no doubt that the orange light was shadowing the F-84s. For another 10 minutes, it followed the jets without changing direction or appearance. The pilots watched as four small yellow discs broke away from the large red object and took up a formation on either side of it. All at once the large luminous disc shot vertically upward while the smaller discs shot straight towards the F-84s. In an instant the flat disc sped overhead in a hazy blur and vanished. When Cpt Ferriera was questioned by Portuguese Air Force Investigators he was quoted as sayingPlease don't come out with the old explanation that we were being chased by the planet Venus, weather balloons, or freak atmospheric conditions. What we saw up there was real and intelligently controlled. And it scared the hell out of us. (32) This is only one of literally hundreds of pilot accounts that have been documented and cross verified by other sources. To date the Portuguese Government has taken no official position as to what the luminous discs were. The United States has had more than it's fair share of unexplained aerial objects. In February of 1960 the N.A.A.D.S. (North American Air Defense System) spotted a satellite of unknown origin orbiting the Earth. They knew that it sn't a Soviet satellite because it was orbiting perpendicular to trajectory produced by a Soviet launch. It also had a mass estimated at 15 metric tons, no evidence of b ooster rockets and traveled at speed three times faster than any known satellite. The satellite orbited for two weeks and disappeared